About river ruby boutique

our story

Welcome to River Ruby Boutique – Sizes and Styles for Every Soul!

Owners, Jennifer Shepherd, Jenna Hennig and Jordie Pilgrim

School teachers at heart, the 3 of us (mother and daughters trio) decided to change direction and where better than in our beloved South Texas town of Three Rivers. We found an ideal location, the perfect house and with excitement combined with big dreams, our vision came to life. Our goal? Lighting up souls with one of a kind clothing, unique accessories, Texas brands and gifts for all. We are excited to connect with you in store, online, through live Facebook sales and on our app.  Since our journey began in 2013, we have seen many changes in the boutique world however this remains true -- When you shop with us, you become one in a community of love and support so whether it’s in store or thousands of miles away, you will experience that small town spirit that makes us the River Ruby!

Formally known as The River Gypsy Boutique, our name change is to honor 2 beautiful souls, our grandmothers, Ruby Shepherd and Jackie Naylor. Ma (Ruby) was always a light in our lives and the jackalope logo represents our Jackie whose strong spirit guides us always.


Jenna, Jordie and Jennifer

Our Mission + Values

Meet the team